What Exactly Is An Interactive Display? 

With all the terminology and jargon associated with digital signage, it is important to understand just what exactly an interactive display is, and how this technology can positively impact your business.

In this article, we will outline the features common of an interactive display, to help you better understand the practical uses of digital signage. Let’s take a look…

interactive display

Touch Screen Technology

We live in an interactive world. For years, we have become used to the touch screen technology present in smartphones, tablets and even certain laptops and cameras. This rise in interactive technology inevitably led to the use of larger display screens.

An interactive display works in much the same way as these other touch screen devices, making them far more accessible than a traditional mouse and keyboard setup. With more consumers now expecting touch screen technology for tasks like ordering products, implementing interactive displays for your business is a wise investment.

Compatibility & Ease Of Use

One of the main selling points of an interactive display is how easy and intuitive they are to use, and how compatible they are with existing technology. All Teksmart® interactive displays come with highly configurable hardware, allowing you to tailor your digital signage effectively to your existing space.

Interactive displays have become so ubiquitous with accessibility and inclusivity, that many hospitals, airports, and museums use them as location wayfinders, helping visitors, clients and customers find their own way around, welcoming them to the space.

What Display Is Right For You?

There are a wide range of digital display options available on the market, so it is essential to do your research to better understand what screen will be right for your business. For example, if you are a customer-facing retail chain like a fast-food restaurant, a touch screen kiosk may be more appropriate for your space.

Similarly, opting for an indoor poster may be better for a business space, to concisely ensure company memos are read by employees. Thankfully, Teksmart® offers a range of interactive display options to suit any commercial space.

interactive display

Interactive Presentations

Whether you are trying to energise your workforce in a business meeting or want to create a memorable lesson for your students, using an interactive display can help you to accentuate, simplify and underline important points you want to make to your audience.

Using an interactive display in this way is now almost expected. By opting for an engaging display, alongside excellent content creation and concise messaging, you can enable your presentations will stand out against the crowd.

Promotions & Advertising

Effective advertising comes down to how memorable the interaction was with a consumer. With an interactive display, you can ensure this initial first impression lasts, capitalising and improving the retention rate of the average potential customer.

Interactive displays are perfectly utilised in promotional events to showcase your product range without needing to bring your entire stock of physical samples. These displays are not only enticing to your audience, but are also a cost effective, space saving solution if you have a more limited space to promote your product.

For more information about our range of interactive displays and how they could be applied to your business, please contact our sales team to speak to an expert, via our phone number at 01530 382 170 or by email enquiries@teksmart.tv.

interactive display
interactive display
interactive display