Digital Signs: What Are They?
Businesses all around the world are embracing digital signage, but just what are digital signs? The use of digital screen technology has completely transformed the way we shop, process advertisements and even buy food. With there being clear, tangible advantages of using digital signage in your business, including an increase in customer recognition and cost efficiency, it is vital to understand just what digital signs are, to help you implement them going forward. In this article, we will clear up any uncertainties, document the different kind of signage already on the market, as well as listing the positive benefits of using them in your commercial space. Let’s take a look…
Indoor freestanding digital signs are a fantastic way to maximise the most out of a limited space and to add a sense of uniformity to your brand displays. Indoor displays are often styled to look like a thin tablet, allowing for a greater sense of familiarity.
These indoor displays have many different applications, though many businesses use them in the foyer or front-of-house of their offices. Teksmart® indoor freestanding displays are highly customisable, with a stable, heavy-duty base.
Similar to indoor freestanding displays, their outdoor counterparts are designed to withstand harsher environments and are much sturdier as a result. These kinds of digital signs are best used in pedestrian areas, such as busy town or city streets, or adorning the outdoor space of your business space.
Freestanding outdoor signage works brilliantly as an advertising tool, bringing a greater awareness to your brand and business. Designed to be viewed at a wide angle, an outdoor digital sign can encourage impulsive purchasing by meeting customers at a place where they are more likely to part with their money.
Indoor digital kiosks are perfect for personal, cost-effective customer service. We are now all familiar with touch screen technology, and as such, we expect a manner of interactivity with modern digital signs. Kiosks can be used to order or pre-order items, and if used effectively, can substantially cut down queues and wait times.
Increasing customer interactivity can positively impact your business by subtly improving the customer’s experience. Making each customer interaction tailored to how they personally like to shop and search for products will grow the chances of customer loyalty and brand recognition.
Both our indoor and outdoor poster displays are designed to reach your customers in a wider way. Whilst static signage has its benefits, there is an increased engagement and retention rate from video content, which you will be able to capitalise using these kind of digital posters.
Our outdoor posters are made from an incredibly durable industrial grade casing and have scratch proof glass. With all ports and connectors carefully protected in a watertight shell, you can be secure in the knowledge that these outdoor signs will withstand the elements and potential vandalism.
Indoor poster are used by many businesses for clearer communication for things like meeting minutes and scheduling. With its lock protected casing, made-to-order hardware and premium as standard speakers, you will find our wall mounted indoor posters can be used to satisfy any of your video content needs.
For more information about our range of digital signage and how it could be applied to your business, contact our sales team to speak to an expert, via our phone number at 01509 323 113 or by email enquiries@teksmart.tv.
