Digital Display Screen Applications

The key advantage of using a digital display screen is the advertising possibilities afforded by using video and dynamic content. There is a significant increased retention rate for video as opposed to traditional signage, and a result, digital display screens will be allowing your branding and messaging to be remembered for longer, which may lead to future purchasing.

As screens allow for changing displays and touch screens, if used effectively, your digital displays can encourage more interactivity and engagement. Outdoor posters or freestanding display screens are best used for any external advertising, as they are designed to be sturdy against the elements.

Businesses and public spaces can all benefit from using digital signage. Have you ever sat in a meeting thinking everything could have been consolidated into a simple email? Having a large screen display conveying important messages and companywide memos can help improve communication and therefore efficiency in your business space.

Similarly, important public information is perhaps best displayed using digital screens, such as healthcare advice in hospitals, or travel delays and detours in train stations and airports. Indoor posters or freestanding displays are already used effectively in these spaces. Using either static or interactive displays for wayfinding can also help visitors navigate around your space with ease.

Display screens are also used in education, from the early days of primary school classrooms to the halls of university academia. As an entire generation have grown up with interactive screen technology, they have become incredibly commonplace as teaching tools for lessons and lectures.

As stated with the advertising and promotional materials, studies have suggested that a more interactive or animated presentation helps to improve retention rates. This is especially important in the world of education, when outlining topics that may come up in future examinations.

The interactivity offered by digital display screens can also be used to collect data. If you want to test your product with market research, such as consumer preferences when your product is compared to a rival brand, creating a digital census using a touch screen kiosk is a straightforward way to obtain this information.

Regarding information guidelines for GDPR, businesses need to incredibly careful when receiving personal data from customers. Touch screens can help a sense of privacy and security for customers inputting confidential information. For example, touch screen devices for hotels are used for guests to privately input check in and check out times.

Using a digital display screen in the foyer of your business space can help create a showroom for any visiting potential customers. This way, you can optimise the most out of your space displaying your core products, while still highlighting the available stock on offer.

Touch screen kiosks are a fantastic method of displaying the rest of the stock, allowing potential customers to peruse through your catalogue at their own leisure, and can be used to order or pre-order larger products.

 For more information about our range of digital signage and how it could be applied to your business, contact our sales team to speak to an expert, via our phone number at 01509 323113 or by email enquiries@teksmart.tv.

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