Customer Profile
- Company Name: Vodafone UK
- Type of Business: Telecommunications Services
- Website: www.vodafone.co.uk
Vodafone UK is the third largest provider of telecommunications services in the United Kingdom; a real giant of the industry with 19.5 million subscribers. They look after their employees as well as their customers ā as this project demonstrates ā¦
The challengeĀ
Vodafone rewards staff for exceptional achievement with a range of exciting prizes, including trips around the world. But they wanted to do even more. So they contacted TeksmartĀ® with a question: what could they give to winning staff members as a keepsake of their once-in-a-lifetime trip?
The solution
Teksmartās answer: video cards. There is small screen inside every video card (about the size of a mobile phone), and when itās opened, the video begins plays. Vodafone logged the whole trip, from start to finish, and created special videos for every prize winner. TeksmartĀ® produced an A5 booklet to house the 4.3ā video card, all beautifully branded, front and back ā to precise Vodafone requirements.
Result
Vodafone love the video cards. And everyone agrees they are a great way to give something back to cherished staff members. Not just a picture, or an album, but a video of the whole trip. A memento of a wonderful experience and something to show family members.
Vodafone are also finding itās a great tool to communicate to their staff members more effectively ā¦ and it serves as a great inducement to other members of staff who can see what rewards they might expect to receive if they achieve great things.