Project Description

Customer Profile

  • Company Name: Ministry of Defence (MOD)
  • Type of Business: British Government Department
  • Website: www.army.mod.uk

The Ministry Of Defence protects national security and looks after our interests at home and abroad. They do their jobs effectively but needed some help recruiting …

The challenge

One of the MOD’s key challenges is recruitment. In looking for likely recruits, the MOD attends exhibitions up and down the country, month after month.

A poster or even a whole suite of posters could never hope to sum up the experience of working in the armed forces. They needed something much more active; more dynamic.

The MOD talked to Teksmart® ahead of one of the biggest events on their calendar – the Armed Forces day. They wanted a solution incorporating PowerPoint outdoors, and wondered if they could also use some sort of military colours …

The solution

Teksmart® presented the MOD with a custom-made outdoor 26” freestanding display in seal grey which fitted in well with their exhibition stand. It wasn’t too bulky, but sufficiently enticing to bring people over. Teksmart® made it a robust, weatherproof unit with a 2500 nit screen and a built-in PC so they could use PowerPoint as requested.

Result

The MOD are now using their new screen at every exhibition they attend – both indoors and outdoors. They particularly like the fact that it is so mobile and that they can change content so easily.