A digital totem is a freestanding screen that allows you to display information, graphics, videos and adverts in just about any space, both indoors and outside. This versatile signage solution is incredibly stylish and can be placed in whichever location will make the biggest impact for your needs.

One of the most important factors in any form of digital display, be it advertising or information, is your brand identity. Here’s how you can maximise your brand while using digital signage.

Consistent branding matters

Whether your totem screen is located inside your own store, in a shopping centre, or outside on the high street, they are great for promoting brand awareness.

Consistent branding will help to cement your identity and provide a seamless inclusion of your new tech within your store. If your digital signage totem displays graphics that aren’t in keeping with your existing brand, customers may assume that it is by another company or is something untrustworthy.

Colours, fonts and logos

As with any item that carries your branding, make sure that the content displayed on your totem screen use your company’s logo, as well as any standard colours and fonts that make up your brand identity.

By ensuring that you use these same elements within your brand, you will present a professional image and help people to recognise who you are and understand what you’re about. You can request custom designs or templates to keep your messaging consistent.

Tone of voice

It’s also important to accurately represent your brand’s tone of voice, no matter what sort of content you’re displaying.

From short form messaging such as adverts and posters to informational communications, be sure to use words and phrases that embody your brand and resonate with your audience. This is yet another way to reassure people and create consistency across all media channels.

Digital totem branding

As well as creating digital content that accurately represents your company, you can also add your branding to the totem itself.

Whether you opt for a simple logo graphic or a full-colour vinyl wrap, these extra touches will present a professional image and improve your corporate identity. This is particularly useful for signage that will be used in a busy environment, such as in a shopping centre or at a trade show, helping your business to stand out from the crowd.

Looking to purchase a digital totem?

Teksmart®’s range of freestanding digital totems will allow you to share your message with the world, no matter where you want to place it. Our touch screen totems and interactive totems invite user interaction, and these customisation options also help you to improve brand awareness.

If you need help deciding on a model, give us a call, or check out our FAQs for more information about our products and services.

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