Digital Signage and Digital Out-Of-Home (DOOH) comes in a variety of formats, sizes and is used for numerous purposes; in this section, we have identified the core applications:
Advertise. Digital Signage has a proven track record in influencing consumer-purchasing decisions and delivering uplift in retail sales. Digital Signage enables advertisers to increase brand and product awareness, inform customers at the point of sale, drive sales within specific areas, target promotions, drive traffic to store departments and reduce the cost of printed materials. Digital signage needs to be regarded as an important part of the marketing mix if a retailer wants to ensure maximum revenue. Digital signage can also be a revenue generator. Advertising space can be sold to your suppliers or third parties who already understand that it pays to have the right shelf slot in a store. They will be willing to pay to run their ads on your in-store digital signage system.
Inform. Being able to inform customers, target audiences and staff with live up-to-date information is crucial to any business and can be a difficult task. Digital displays can be used to effectively deliver streamlined information and show up-to-date travel information, maps, directions, promotions, events, weather, news, sports coverage, stock market updates, and any other information that the target audience might want or need. In the transportation industry, research has proven that with the use of digital displays to inform customers it can help reduce the workload for staff, since fewer passengers are asking questions.
Build Brands. Branding is an important way to increase public recognition of your business or product. It can help you engage with customers and create a connection. Building a brand image, increasing awareness, reinforcing corporate identity and developing a community remain important parts of any business. Whether it is in-store, at the office or at exhibitions, if the aim is to build and promote your brand, using digital signage displays is a powerful method of highlighting your corporate logos and identity.
Communicate. Most companies face a similar challenge when trying to disseminate information to employees and customers: getting the right information to the right people at the right time. Digital Signage is an effective means to communicate to both internal and external staff as well as visitors and customers. Digital displays can show information, which is up-to-date, interesting and available for everyone. For instance, digital signage systems can be used to create welcoming messages for visitors in the reception area. It gives you the opportunity to welcome visitors and parties to the premises. Displaying specific names of individuals or groups will personalise your welcoming messages. The very benefits of digital signage systems fit perfectly with the need to deliver different messages to different audiences.
Enhance. Digital Signage systems can be used to enhance working, business and public environments and consequently improve the customer or public total experience. In environments where queuing and waiting is commonplace, such as banks and hospitals, digital signage platforms can be used to entertain and interest observers, which in turn reduce the customer / patient perceived waiting time. For businesses of all sizes, attending an exhibition or trade show is the perfect platform for communicating with potential customers. Digital signage is a brilliant method of audio-visual display to provide a more compelling message than simple static graphics making it a great way to give a company presence to stand out from the crowd.