Digital signage and digital out-of-home (DOOH) come in a variety of formats and sizes, and are used in many ways. Let’s take a closer look at some of them:
Digital signage has a proven track record in influencing consumer-purchasing decisions and delivering uplift in retail sales. Digital signage helps advertisers to:
- Increase brand and product awareness
- Inform customers at the point of sale
- Drive sales within specific areas
- Target promotions
- Drive traffic to store departments
- Reduce the cost of printed materials
In other words, digital signage needs to be regarded as an important part of the marketing mix for any retailer looking to ensure maximum revenue.
Digital signage can also be a revenue generator. Advertising space can be sold to your suppliers or third parties who know that it pays to be seen in the right places. They’ll pay to run their ads on your in-store digital signage system.
Keeping your target audience, your customers and staff up-to-date with all the latest information is a crucial part of running any successful business. But it can be difficult to do.
Digital displays can deliver streamlined information and show:
- Up-to-date travel information – with maps and directions
- Promotions and event information
- News, sport and weather
- Stock market updates
- Information that’s targeted to your audience
Research carried out in the transportation industry has shown that the use of digital displays to keep customers informed helps reduce the workload for staff. Why? Because fewer passengers are asking questions.
Build your brand
Brand building is an important way to increase public recognition of your business or product. It can help you engage with customers and create a sense of connection. Building a brand image takes a lot of hard work. It means increasing awareness, reinforcing corporate identity and developing a community. Digital signage can help.
You could be in-store, at the office, or at an exhibitions; digital signage can play a big part in promoting your brand in any environment. It’ll promote your corporate logos, start building your identity, and send out some powerful trust signals too.
Most companies face a challenge like this when they’re trying to pass information to employees and customers:
Getting the right information out to the right people at the right time.
You’ve got internal and external staff as well as visitors and customers to keep apprised of news, offers and essential information. But digital signage makes it easy to keep everyone in the loop. Displays show up-to-date, interesting and accessible information to all.
Here’s an example of how it works…
Put a digital signage system in your office reception area to display hospitable messages to your visitors, helping them feel welcome to the premises. You can even display specific names to make it a more personal welcome. And because you can present different messages to different audiences, it’s adaptable to every requirement.
Digital signage systems can be used to enhance working, business and public environments. In turn, this helps improve the customer experience.
Take an environment where visitors expect to have to wait in line – like banks or hospitals – you can use your digital signage platform to keep people entertained. That immediately reduces the customer / patient perceived waiting time.
How about a trade show or exhibition? It’s a great way for businesses of all sizes to communicate with lots of potential customers. And digital signage can be a key part of it. It provides a brilliant audio-visual display to make those messages so much more compelling; so much more memorable than static graphics. What a great way to give your company immediate presence, helping you stand out from the crowd.