When looking to attract attention to your business, promote a product or simply impart information, a digital display screen is a great investment. It allows you to take control of your message and produce eye-catching messages that draw people in and build your brand.

However, it’s important to ensure that you are getting the most out of this investment. There’s no point displaying content that doesn’t show your company, products or services in the best light. In fact, presenting a poorly thought out message can have a negative impact on your business.

Here are some tips to make sure that the content that you display is perfect for your needs.

Only the essentials

The most effective use of a digital display sign is to ensure that it delivers your message quickly and clearly.

As they are often seen in passing or from far away, you can’t expect people to read huge paragraphs of text. The main point of your display should be easily understood at a glance.

If you have multiple ideas to share or several products to promote, confine each to its own individual digital signage display to prevent things from getting cluttered.

A clear font

Similar to the above, using a large, easy-to-read font is essential when it comes to a digital display screen.

Backlit screens can be more difficult to read than simple posters, particularly if they are small or positioned in a bright environment. It’s therefore important to make your message as legible as possible.

While they can look great, elaborate fonts, unusual typography and clashing colours may be difficult to make out on a digital display. It’s best to opt for more simple designs when you need to convey a clear, important message, and save those unusual designs for larger digital signage displays.

Appropriate imagery

Imagery is another way to make sure that your message is clear straight away.

Including pictures of your products, staff or locations shows people exactly what to expect, while making use of certain colours and conceptual designs helps to convey a mood or feeling. For example, red is associated with passion and urgency, and leaves denote nature and new beginnings. It’s also important to ensure that your brand is well represented through the use of your corporate colours, logos and other imagery.

Digital signage also allows you to benefit from video and motion, allowing you to convey more complex messages or present lifestyle imagery.

Digital display screens from Teksmart®

Whether you’re looking to create an advert, gain honest feedback or simply provide information for your visitors, Teksmart® has a digital display sign for the job.

If you have any questions about any of the products that we offer, head over to our FAQs or contact page and we’ll be happy to help.

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