Feedback from customers is invaluable when it comes to improving and expanding your business. However, it can be difficult to persuade people to provide these comments if they are busy or don’t wish to share personal data, meaning that you miss out on valuable insights.
An interactive display is a quick and easy way for people to provide meaningful feedback, allowing you to use the opinions of real customers to shape the future of your brand.
Quick and easy to use
An interactive digital display with a touchscreen interface is incredibly quick and easy to use for people of all ages.
You can tailor your questions to allow for a yes/no response, or an answer on a scale of satisfaction or agreement. This will enable customers to answer questions quickly without having to type out full sentences.
The easier your questionnaire is to fill out, the more people will participate, giving you a greater depth of opinions.
Anonymous responses
People can be shy about giving feedback, particularly if they wish to share a negative experience, which can be embarrassing.
By positioning your interactive display away from the tills or other areas in which members of staff may interact with customers, you allow people to feel more comfortable about sharing their true feelings about the experience.
It is also off putting if a questionnaire requires a person to enter any personal information or an email address. A quick survey that focuses solely on the experience without trying to collect marketing information is much more enticing to complete and will lead to more responses.
No pushy salesperson
Sometimes, the more you try to persuade someone to leave feedback, the less likely they are to do it, and a salesperson pushing a questionnaire can be intimidating.
People are also more likely to leave a positive review if their experience is not hampered by a negative impression of the salesperson, which may be one of the last interactions that they have before completing the survey.
If the customer is simply directed to an interactive display screen showing a digital survey to complete, they may be more willing to complete and feel more inclined to leave accurate feedback. It is also more pleasant for the member of staff, who may feel awkward about discussing feedback.
Interactive displays from Teksmart®
We offer a huge variety of digital signage for all industries, including interactive display screens, which can be used for many other applications besides collecting customer feedback.
If you’d like to find out more about how your business can benefit from an interactive digital display, or if you have any questions, simply get in touch or take a look at our FAQs.
