There are many benefits of digital signage but here are just a few to help you see how it could help your business:
- Increase the impact of your message through rich, vibrant, eye catching, and engaging and even interactive dynamic content.
- Instead of one static image, digital signage can highlight many items and feature multiple slides or dynamic graphics to capture the attention of customers.
- Research has shown that current generations of children and young adults are more receptive to the use of technology when compared with more traditional communications such as poster boards.
- Research has shown that digital signage is also better at delivering memorable information, when compared to newsletters, email, intranets or bulletin boards.
Update Content Instantly
- Content can be controlled and updated in real-time, usually from a single location.
- Through having the ability to change key messages instantly across your network enables you to react at short notice and overcome many of the problems faced by using other traditional media methods.
- Increase relevancy by eliminating out of date messages.
- Target the right people in the right location and at the right time for maximum impact.
- This flexibility lets you take advantage of time and season-specific promotions, maximising potential and revenues in busy periods.
- Eliminate the need to print and distribute static posters or signs each time your message or campaign changes.
- Reduces the time and cost to position new messages.
- Delivers superior return on investment (ROI) when compared with the print / production and distribution costs of posters / static signs.
Easy to Implement, Use and Manage
- There is no longer a learning curve to overcome for non-technical staff. User-friendly editing tools and menu-based systems give everyday staff the ability to update content with little training. Training can be given in just hours and not days.
- There are a variety of content management options and ready-made templates that give even non-creative people the power to develop truly professional-looking presentations.
- Using networked control management systems; all of your displays around the World can be controlled from one central location ensuring quality and consistency.
- Networked solutions can be easily scalable from one digital display to thousands.
An Extra Source of Income
- Sell your new advertising medium to third parties and create a new revenue stream for your business.