Digital Signage UK

Digital Signage is absolutely dominating the market for advertising. As more businesses are become exclusively online spaces, advertising has had to change to keep up with the changing way we buy products. With so many competitors in the advertising space, and with digital screen technology always improving, consumers expect higher quality premium content from brands to convince them to part with their money.

The benefit to using digital signage is that the digital content on display can be easily changed to better represent a customer’s changing needs and priorities. Traditional signage and advertising can be effective but is much harder to change and replace to meet a new theme. With digital signage, you can simply update your advertising accordingly based on market research.

With climate change a global issue, more businesses are paradoxically trying to increase brand awareness whilst also looking to improve their energy efficiency. A question often asked to digital signage vendors is how can an electronic signage screen be energy efficient when on for such extended periods of time?

Thankfully, there are more energy efficient options available on the market today. Factors such as screen brightness and night modes can make an enormous difference in energy consumption. Making sure your screens are not on all the time is a straightforward way to limit your energy wastage.

Coming off the back over a global pandemic, technology met the challenges of having less face-to-face contact. Even as things have come back to the way things were pre lockdown, more awareness around viral transmissions and personal hygiene have seen an increase in the use of hands-free digital signage.

Digital signage has helped to ease queue congestion for check-ins, simplifying and organising hospital waiting rooms. Important messaging such as wait times can be easily displayed to help patients feel more at ease.

Front of house and foyers for retail and restaurants have been using digital signage and touch screen kiosks to help engage with customers. This can perfect the customer-user experience, creating an easy to use and cost-efficient solution for purchasing products.

Touch screen technology has allowed for a more individual, personal shopping experience. With an effective, well-designed interface, customers can browse products with ease. Digital Signage can also be used for window displays and within the shop itself, helping to make your shop or business interior appear more contemporary.

For more information about our range of digital signage, and how it could be applied to your business, contact our sales team to speak to an expert, via our phone number at 01530 382 170 or by email enquiries@teksmart.tv.