Electronic Signage Applications

Using electronic signs for the front of house in areas like restaurants and retail stores can help draw more customers into the space. Digital signage displays are perfect for these types of businesses, as you can regularly change the content to accommodate changing menus or fashion lines.

Instead of painstakingly making new static signage every time the latest line is introduced, with an adept content creator, you can ensure your displays remain up-to-date and on the pulse of modern consumer expectations.

Customers value personification and interactivity, and this can be achieved using touch screen interactive kiosks. Using these kiosks is a cost-effective solution enabling you to hire less staff, as customers can instead use a self-service screen to order or purchase the product you are selling. These kiosks are already readily available in most fast-food restaurants.

Certain concept stores even have the option of pre-ordering products using interactive kiosks, allowing customers to order something straight to their door and treating the shop front more like a showroom. 

Using electronic signage is especially helpful if you have smaller space, meaning you can highlight your most popular products on the shop floor and create an easy-to-use catalogue for the rest of your items. Rather than displaying every product you have for sale, you can instead use digital signs to represent a list of other products and services you can sell.

Electronic signage is also a perfect solution for optimising the most out of your limited space or even if you are looking to downsize. Just because your business is small does not mean the space cannot be used as an effective advertising tool. A more spacious location will be more easily accessible and allow your business to appear more modern and considered.

You only need to look at locations such as Piccadilly Circus and Times Square to appreciate the effectiveness of advertising through electronic signage. It is of little wonder that more businesses are readily adopting outdoor electronic signage. There are many options available for outdoor digital displays, including freestanding and poster solutions.

Using freestanding electronic signage is a novel way to increase brand awareness and encourage more people to visit or at least research your business. Clever guerrilla marketing approaches are well and good, but sometimes a far more direct approach works best.

Regardless of your sector, as a business, you may benefit from increasing the use of electronic signage in your space. Presentations, memos, and minutes from meetings can be displayed on large screens in a shared office, easing communication and limiting the need for endless ongoing email chains.

Digital display screens have already been used effectively in hospitals, waiting rooms and airports around the world.

 For more information about our range of digital signage and how it could be applied to your business, contact our sales team to speak to an expert, via our phone number at 01509 323 113 or by email enquiries@teksmart.tv.