Let’s explore the best locations for installing a digital advertising screen.
In the past twenty years, the power of digital advertising screens as advertisement tools cannot have gone unnoticed. Whether riding an elevator on the Tube, driving down a busy city centre or even whilst waiting at a bus stop, advertising using digital signage pulls at our collective coat tails and demands our attention.
Digital advertisements are fast overtaking the traditional billboards of yesteryear and have cemented themselves within our collective consciousness. Their bright, crystal-clear imagery draws the eye and finds us reaching for our wallets. So how do you ensure you get the best results when choosing a location for your digital advertising campaign?
Digital Advertising Screens – FAQs
Before we go into detail, let’s answer some common digital signage frequently asked questions:
What are digital advertising screens?
A digital advertising screen is a TV or monitor which broadcasts an advert or several adverts on a loop.
How do you buy a digital advertising screen?
Typically, you will need to approach two different companies, one to purchase the screen and the other to organise your content, from its initial planning to filming and editing; a marketing agency can usually assist with this.
Where can you install a digital advertising screen?
Anywhere on your own property provided it doesn’t present a hazard. An outside screen may require planning permission.
How do digital advertising screens work?
A digital advertising screen is usually comprised of a monitor with an integrated media player. The PC runs the software on a loop through the screen.
Can you rent out your digital advertising screen?
If using a small screen, you can advertise on your screen itself to encourage potential advertisers to approach you. Alternatively, this can be done by contacting an advertising agency, who can liaise with their clients over content and costs.
Location Is Everything
Digital advertising screens come in all shapes and sizes, from indoor and outdoor posters, freestanding displays and touch screen kiosks. However, when positioning your screen, it is critical to place it somewhere visible for consumers, whilst not causing an obstruction. For example, just inside a shop door would not be ideal as it will prevent people from entering and exiting the space. Instead, try to think about places where people will spend a lot of time, and have a natural reason to pause or stop, to give your content a better chance at reaching your desired audience.
For example, hospital waiting rooms or car showrooms are perfect places for an advertising screen, as many people will look to your display purely to pass the time. Similarly, areas where people will queue, such as busy supermarket checkouts, post offices or travellators in airports and train stations, are ideal, optimum positions for advertising. Larger displays can be fixed to the sides of buildings or shop windows, to increase brand awareness for people commuting or walking in a busy city centre.
Planning Considerations
As stated, where you place your digital advertising screen is critical to catching attention to sell your product/s. Your other considerations are more practical. A digital screen will require access to a power supply and network connections, therefore cabling needs to be considered. To ensure the health and safety of visitors, you may need to drop cables down from the ceiling or bring them up from the floor.
If using a digital advertising screen as a part of your POS, try to put in on the end of an aisle where it will not cause a blockage. Keep entrances and exits clear and consider the size of your digital display screen.
Where Do I Buy A Digital Advertising Screen?
Teksmart® are innovators at providing digital screens for all kinds of promotional, brand awareness and advertising and wayfinding. Based in Leicestershire, they offer a number of packages, from screen only to full media player packages, so there is bound to be a solution which meets both your needs and your budget.
To unleash the possibilities of digital advertising at your premises, call and speak to one of our technical consultants today, or send us an email and we will be pleased to assist you in finding a solution which works for you.
