When advertising your business, it’s important to do as much as possible to ensure that your message reaches a receptive audience. This helps to improve your return on investment, as well as netting better profits overall.
Digital advertising screens are a great way to capture an audience that will respond well to your message, especially if they are well located.
Attract attention
As digital advertising displays are able to make use of light and movement, or even sound in some instances, they are better equipped to catch the eye than stationary posters.
In a world saturated by adverts, it’s hard to stand out and get your message seen. By using an engaging video, animation or even just simple motion, your advert immediately becomes more enticing.
A flash of light, colour or movement will draw the eye, particularly in darker locations or at nighttime. This will help people to actively engage with your advert instead of it going completely unnoticed in the hustle and bustle of daily life.
Benefit from a captive audience
One of the best ways to make an impression with your advert is to position it where it will be seen by those who have a little time to kill. As there is little else going on, your advert is more likely to catch their eye.
These audiences include:
- People queuing to make a purchase in a store or to deposit money in a bank
- Patients in waiting rooms at the doctor or dentist
- Commuters on public transport or at transit facilities
- Shoppers in areas of high footfall
- Customers whose visits last a long time, such as at a gym or coffee shop
Repetition of your message
The location of your digital advertising screen will also determine how frequently your message is viewed by the same people.
People rarely interact with a brand on their first encounter. Repetition of your message and presenting a continued presence will make your business more likely to come to mind when that person needs your product or service.
A digital advertising sign located where someone will see it regularly as part of their daily commute, their weekly shop, or picking up the kids from school will be better absorbed, even on a subconscious level.
By combining an eye-catching advert with great placement, your business will be able to better attract valuable leads from potential buyers who already feel connected to your brand.
The experts in digital advertising screens
Teksmart®’s complete range of advertising display screens has got something to offer any business for any use case.
If you can’t find what you’re looking for, or you’re not sure what you need, give us a call or check out our frequently asked questions.
