Digital Display Sign Benefits

A digital display sign has the power to be more noticeable and eye catching than traditional signage. With most people focusing on their own devices, it is harder than ever to ensure the retention of anyone passing your display. However, with a digital display sign, you can make moving, powerful, and engaging content that will demand attention.

Many retailers already use digital display signs in their space. Indoor freestanding displays and digital posters have changed the way front window displays are put together in many retail outlets, as a means to entice customers into their storefront. Businesses too often used indoor posters to convey clear company messaging for outside guests, visitors and employees.

Aside from simply wanting to make your content more visible, a digital display sign also allows you the option to change what is being presented based on the rapidly shifting needs of the consumer. As well as having a shorter attention span, contemporary consumers can be incredibly fickle in regard to brand loyalty, and having options to combat this is imperative for any modern business.

Whilst a large, static billboard still has its advantages, you are limited by its initial output. If the advert is not working, the billboard will remain for as long as the area has been hired for. With a digital display sign, you can instead have its content easily swapped for something more engaging, ensuring you can reach your customer base much more effectively. By doing market research to what advertisements have and have not worked, you can make something tailored perfectly to your audience, for a fraction of the price of reprinting a traditional billboard.

Digital displays signs even have the option to make them interactive, allowing you to further engage with your potential audience. Touch screen kiosks have been used widely as a means to showcase products in showrooms, or even to eliminate queues in hotel check-in areas or fast-food foyers. With a touch screen, your customer can have a unique, personalised customer experience, completely tailored to their own preferences.

You only have to look at city centres to see the immersive potential of a digital display sign. A well-planned marketing push with multiple different outdoor poster screens can elevate your brand from a passing curiosity to a name that lingers in the public consciousness. It is of little wonder that so much money is spent on outdoor advertising, and you can capitalise on this interest by using a digital display sign in your own business space.

Another limitation of traditional signage is how little information can be displayed. Whilst a billboard has plenty of real estate for lots of copy, the reality is that few people take the time to read a static paragraph at the side of a road or in a busy city centre. As a result, lots of traditional marketing relies on short, punchy slogans that try to consolidate complicated ideas in as few words as possible.

Conversely, a digital display sign allows you to create a rotating series of images or videos, allowing you to show more information relating to your product or service. Pairing a digital display with engaging video content can do wonders to improve your audience’s retention. In this regard, using a digital display sign over more traditional signage options allow you to expand your marketing opportunities, meaning you are less limited by the space and location of your advert.

As digital display technology has become more widespread and mainstream, the costs for such appliances have become much more affordable to meet the demand. Surprisingly, when compared to traditional signage and printed displays, a digital display sign may even be a cheaper option, as it avoids expensive considerations such as printing costs and renting of the space if you do not own the location.

Teksmart® signage comes in a range of different sizes, meaning you will easily be able to find a sign that fits your budget. As well as this, all our screens come with a 2-year manufacturer’s warranty, allowing you to have clear peace of mind that your screens are a long-lasting value for money.

For more information about our range of digital display signs and how they could be applied to your business, contact our sales team to speak to an expert, via our phone number at 01530 382 170 or by email enquiries@teksmart.tv.