Using an outdoor advertising screen can do wonders for your brand if used effectively. Let’s take a look at some examples.
When deciding to use digital signage, it is important to know how to make the most out of your outdoor advertising screen. Choosing an appropriate location to best optimise consumer awareness and engagement is paramount in order to use your signage effectively.
Popular places to include outdoor advertising include large digital billboards, which can range from horizontal screens on the side of buildings to smaller vertical screens found in city streets. In this article, we will dive into how best to use an outdoor advertising screen to attract and convert more potential customers. Let’s take a look.
Locate At High Footfall Areas
Outdoor advertising is an incredibly powerful promotional tool when positioned effectively. Many modern town and city centres are now hubs of digital signage and advertisements, and for good reason; choosing an area for your display with a high volume of regular visitors ensures that your content reaches as wide an audience as possible.
Researching areas that attract this kind of regular footfall is imperative when thinking about where to place an outdoor advertising screen. Teksmart® outdoor freestanding displays or outdoor posters all come in a range of sizes and are designed with a tough exterior shell to protect them from any potential vandalism and wet weather.
Personalise Content
One of the clear benefits of using digital screens over traditional signage is the ability to quickly swap out your advert if you feel it is not reaching your desired audience in the way that you hoped. Whilst most marketing teams will do extensive research before the final adverts reach the public, it is still very much luck of the draw regarding what content will effectively resonate with your potential customers.
Thankfully, outdoor advertising screens allow you to be one step ahead and on the pulse, allowing you to capitalise on what’s on trend. If you feel your marketing has not met its target, you can simply redesign and replace what is on display, without the added expense of reprinting associated with traditional signage. Touch screens also allow you to collect market research and data, making the future content you release more in tune with what your consumers expect.
Improve Retention Rate
With so much content vying for your attention from our own personal devices, it is of little wonder more and more businesses are using outdoor advertising screens for promotional material. With the advent of the television, advertising pivoted away from more static, rudimentary displays. Outdoor advertising screens allow you to combine the dynamism and increased retention rate of video advertising, with the expanded reach given to exterior signage.
Engaging, moving content is more likely to attract the attention of passers-by then the more minimal slogans and copy on traditional signage. This is why so many brands choose to use rotating video content, as it is more captivating and intriguing. Try to design something that entices your audience, with calls to action, so to motivate future consumers to research your brand in their own time.
Save Space & Promote Interactivity
As well as creating moving content, there are other practical applications for an outdoor advertising screen. For example, touch screen kiosks have been a helpful addition to help with ordering products in showrooms and restaurant foyers. Similarly, drive thru lanes use touch screen kiosks to capitalise on the impulsivity of customers who may simply be passing your business when commuting. You can then upsell new product lines at the checkout just before your customers finish their purchasing.
A touch screen kiosk also allows for more interactivity with your clients, allowing customers to explore your brand’s messaging in their own time. One of the reason e-commerce options have proved so popular is because of how quick and easy online buying is compared to traditional shopping. Using outdoor advertising screens helps to bridge the gap between traditional signage and modern marketing methods, and can therefore expand on the promotional advantages both these methods offer.
For more information about our range of outdoor advertising screens and how it could be applied to your business, contact our sales team to speak to an expert, via our phone number at 01530 382 170 or by email enquiries@teksmart.tv.
