An Introduction To The World Of Outdoor Digital Signage
If you are new to the world of outdoor digital signage, you might be at a loss working out where to start, as it can be easy to get confused with all the technicalities and specifications. With many different types of outdoor digital signage on the market, and from a range of different suppliers, it is incredibly important to learn as much as you can before making any purchases. In this article, we’ve taken all of this on board to compile a helpful beginner’s guide to outdoor digital signage, to allow you to explore the types of screens, and how these can benefit your business.
It would be hard to live in any busy metropolitan space without seeing some form of outdoor poster display, so this is likely the kind of outdoor digital signage you are most familiar with. Teksmart’s range of outdoor poster screens come in a variety of different sizes and price points, from a 32″ screen to a whopping 65″ option. These can be fixed to the side of buildings, to welcome people into your business space, showcase your new product range, and helping to create a modern, premium fascia for your company.
Beyond the world of advertising and brand awareness, an outdoor poster can have many uses, including acting as helpful wayfinding for busy areas such schools, university campuses, business spaces, and hospitals. Similarly, airports and train stations often use outdoor posters to display ever-changing updates to their timetables, to keep travellers in the know.
The old saying goes “You can lead a horse to water, but you cannot make him drink”. Whilst this is certainly true for the world of marketing and content creation, you could make a more significant first impression if your displays meet your audience where they are more likely to spend their time. A freestanding outdoor display can be installed in any area with high footfall, so long as you secure the appropriate permission from the landowner.
Teksmart’s range of freestanding outdoor digital signage displays all come with a durable, weatherproof casing, protecting your screen from external damage, either accidental or deliberate. The screens are also readable even under intense glare from the sunlight, meaning your content is more likely to be read by passing pedestrians, even from afar. Again, like our outdoor posters, a freestanding display is also helpful when used for wayfinding purposes – you may have seen a similar display positioned adjacent to bus stations, that allows you to purchase tickets with a touchscreen.
With traditional signage, you are limited with the impact of a static image that cannot be edited when installed. Even with all the best intentions and customer research, you may find that your content has not had the desired effect you wanted with your intended audience. Unfortunately, traditional billboards are rented for extended periods, with 3 months being the standard minimum. This could mean that your business could continue to pay through the nose for an ad campaign that you know just isn’t working.
In contrast, with outdoor digital signage, you can make sure your ad campaign is tailor-made to your audience. Touchscreen multimedia kiosks can be used to collect detailed customer data, by encouraging your audience to engage with interactive surveys and opinion polls. As well as this, outdoor digital signage displays allow you to update your adverts with more effective content if you feel your marketing hasn’t had the effect you had hoped for.
Attract New Customers
Ultimately, using outdoor digital signage is a fantastic way to attract new customers to your business space. Modern consumers are used to screens, and as a result, are more geared towards any content that utilises an outdoor digital display. Either by hiring an external advertising agency, or employing a talented full-time content creation team, you can export attention-grabbing imagery or video content onto your screens.
Whilst static imagery still has its place, you are more likely to retain your audience’s attention with moving video content. Thankfully, once the content is actually completed, displaying your images or video is incredibly simple. All of our digital signage screens use a basic HDMI input, compatible with any modern computer, meaning you can upload your finished content with ease.
