When people refer to digital signage, they are referring quite simply to ‘digital signs’. Digital Signage refers to the use of electronic digital displays driven by media players used to strategically broadcast advertising or rich, dynamic and engaging multimedia content to a fine-grained target audience in an eye-catching way.
You are seeing this emerging technology more and more because no other medium makes it possible to deliver dynamic content at the right location at the right time for maximum impact. In essence – digital signage systems allow you to reach your target audience in real-time and communicate in a powerful, vibrant and effective way.
Digital signage gives you the opportunity to benefit from the advantages of traditional advertising while crossing technological boundaries by using video, animation and design elements to create digital imagery that brings your imagination to life.