Using A Digital Poster For Promotion

With such vast, ever-changing competition out there, retail shopfronts are always looking for new ways to stand out against the crowd and attract people to their stores. Using an indoor poster display is a perfect way to modernise the tired facade of a modern high street. By displaying interesting content on your digital poster, you can command the attention and increase the retention rate of your desired consumers, simply by giving them more of a reason to stop and look at your advert.

 As well as enabling you to display dynamic, engaging advertisements, using a digital poster enables you to easily swap out the content on show, as opposed to making new, static, traditional signage every time there is a new sale or promotion. This will not only save you time, but it also a far cheaper option than completely reprinting static signage for each new line of products.

Marketing is fundamentally about finding ways to get your advertisements and promotional material to meet your audience. However, there is a way to instead bring potential consumers to you, rather than the other way around. A digital poster will reach more people when they are placed outside, either as an outdoor poster or an outdoor freestanding display. In an area of increased footfall and visitation, such as a busy town or city centre, you can exponentially increase your brand awareness.

Many brands opt to use this kind of outdoor marketing, capitalising on the opportunity presented when people are already primed to spend money when shopping. Whilst traditional signage still has its uses, a digital poster allows your promotional material to be more dynamic and is more likely to draw the attention of passers-by. Either implement an outdoor poster to the exterior of your own space or seek permission from a local council to increase the scope of your marketing efforts.

Another key advantage for using a digital poster is the ability to increase and encourage interactivity with potential consumers. Interactivity helps to make your promotional material much more memorable, improving your audience’s retention rate. Additionally, using social media hashtags and QR codes is a contemporary, novel way to ensure your brand identity has an even broader reach, creating an online interest in your product.

Interactive touch screen kiosks or freestanding displays can help consumers personalise their own ordering and purchasing experiences. As well as this, using these kiosks for promotional purposes has a more practical advantage, allowing you to use far less space when showcasing your services. Many showrooms and marketing expos use these kiosks for this reason, as a means to promote their businesses when the available space is more limited.

On top of the many practical advantages, there is no escaping the aesthetic upgrade your marketing efforts will have when implementing digital posters. We live in a technologically literate world, and as a result, modern consumers will subconsciously expect the companies they choose to do business with to be on the pulse regarding contemporary design trends.

Thankfully, all Teksmart® digital posters are designed to appear like modern, slimline tablets, instilling a sense of familiarity and ease of use. With many different posters available to suit your size requirements and budget, it is now easier than ever to kickstart a simple, minimalistic, modern marketing strategy.

For more information about using a digital poster for your business, contact our sales team to speak to an expert, via our phone number at 01530 382 170 or by email enquiries@teksmart.tv.