Customer Profile
- Company Name: HM Revenue and Customs (HMRC)
- Type of Business: British Government Department
- Website: https://www.gov.uk/government/organisations/hm-revenue-customs
Her Majesty’s Revenue and Customs (HM Revenue and Customs or HMRC) is a non-ministerial department of the UK Government responsible for the collection of taxes. They needed some help recruiting …
The challenge
The HMRC’s Civil Service Fast Stream team runs the government’s flagship graduate programme, and one of their key challenges is recruitment. In looking for likely recruits, the HMRC regularly attends exhibitions up and down the country.
While this has proven to work well for them, there have been times when advertising their presence at events has been difficult. While they’ve had success with roller banners, every event requires a new banner. And the expense soon mounts up.
They needed something more dynamic; possibly even interactive; something that would make them really stand out from the crowd!
The solution
Teksmart® proposed the use of a wide range of freestanding digital displays including a white 42” multimedia kiosk (with touch-screen) and white 55” freestanding display (also with touch screen) to help advertise, inform and enhance the exhibition experience. Rather than offer on a sale-basis, a rental package was designed which included the specific delivery, set up and screen-content configuration for each event.
Result
The HMRC was very impressed with the range of products we offer as well as the flexibility of our rental service. They are now using our screens at every exhibition they attend. They are getting some fantastic results, and particularly like the fact that that they can change content so easily.